An entrepreneur and business owner for over 25 years, Kathleen Cleary brings a “bottom line” mindset and history of proven accomplishments to her work as a strategist and direct response copywriter specializing in the Senior markets.
Earning her designations as a Certified Senior Advisor® and an Aging in Place Specialist, she is uniquely positioned to understand the thinking, the language and motivation of the Senior Market.
By blending her advanced training and experience as a skilled direct-response copywriter and web content specialist with her caregiving education and experience, Kathleen is the perfect copywriter to help businesses selling products and services to Seniors to generate more leads, enhance customer loyalty, gain more orders and increase ROI.
Her education as a Certified Senior Advisor® combined with over 15 years experience caring for aging parents has helped her clearly understand:
- How aging works
- How aging changes Senior lives
- How aging affects their decisions
- How to apply what we know about growing older to help people age successfully
Trained in direct response copywriting and web writing by the American Writers and Artists Institute, she’s learned the most effective techniques and secrets that produce winning controls and improved ROI for her clients.
As owner of several small businesses, Kathleen has in-depth experience creating marketing and advertising programs that boost profits and sales. She has created successful print and radio ads, sales letters, white papers, free reports, brochures, and direct response mailers as well as websites, monthly ezines, video scripts and promotional email blasts for her clients and her businesses.
One multi-channel marketing campaign—print and radio ad, email blast, direct mail promo, social media posts–resulted in a 22% increase in sales over the previous year. And a website she wrote hit Google’s first page in 3 days for the chosen keywords.
While helping her Mom cope with life on oxygen 24/7, she created the blog and e-newsletter, ThrivingInTheMiddle.com to help working women find the answers they need to help their parents age gracefully while maintaining their own health, happiness and sanity.
Her newsletter was chosen as a finalist in the SeniorHomes.com Best Senior Living Awards 2013.
Kathleen’s first copywriting success came while working for the NYC Metropolitan YMCA. She wrote a proposal that awarded her department a $10,000 grant to fund a city-wide Youth Sports Program.
Several years later, using those same persuasive writing skills, she won a $10,000 grant for her Church to start a Parenting Center.
She’s the author of the book, “Mom & Dad Are Aging: Critical Clues They Need Help,” available on Amazon.
Kathleen is a guest blogger at VibrantNation.com and a contributor to their ebook:
“Our Aging Parents: When and How to Have “The Talk”
She is also a contributor to: “Passport to Priorities, Your Road Map to Balanced Living” by Kathleen Barton.
The in-depth research Kathleen applies to her projects is reflected in the book she authored: “If This is Heaven, I am Going to be a Good Boy, the Tommy Leonard Story” which shares the untold childhood and celebrated life of one of Boston’s legendary bartenders and Founder of the Falmouth Road Race. She conducted almost 80 interviews and studied books and articles that fill 12 pages of the bibliography.
She is honored to be on the AWAI Copywriter’s Hall of Fame and featured in the ebook, “Getting Started as a Copywriter after 50” by Bob Bly.
Her heartwarming personal essays have touched many readers in her local area and listeners to the local NPR radio station, WAMC in Albany, NY. She’s written articles for the Berkshire Eagle, The Greater Barrington and the Baby Boomer News.
Kathleen is the proud mother of 3 grown sons and lives with her husband in the Berkshires or western Massachusetts. When not working with clients, she can be found in fitness classes, spinning and cycling, swimming, kayaking, snorkeling, snow shoeing, skiing, hiking, knitting, reading, traveling and enjoying time with friends and family.